In 2008, I began working online to put myself through nursing school. My days started with school or hospital duty at 5:00 a.m. and ended with online work at midnight. I was a working student in the most literal sense.
I started in a call centre, then taught English to Japanese students for six years. I reached the highest available hourly rate in the company and became the first tutor they sent to Japan as an ambassador.
I also became a Registered Nurse and placed Top 23 nationwide in the June 2012 Philippine Nurse Licensure Exam.
I had proved that I could work hard.
What I had not learned was how to stop proving it by carrying everything.
Alongside teaching, I worked as a customer support VA. Later, a US events company hired me to support projects and operations. That work grew into coordinating freelancers and contractors across 23 countries, organizing international education expos, and travelling to roughly 20 countries.
I was no longer simply supporting a business. I was helping run it.
The pattern repeated with nearly every client I served. I entered through one role and eventually became the person organizing the operation, coordinating people, solving problems, and making sure the business moved forward.
For years, I did management-level work without knowing that Online Business Management was an established professional path.
For roughly 15 years, I worked 14 to 18 hour days and often carried multiple clients. I said yes because being useful felt safer than setting a boundary.
I attended meetings I did not need to attend. I took tasks that were not mine. I made myself available for everything because I believed that was what a good service provider did. At one point I calculated that I was spending 35 hours a week in meetings alone.
I was doing operations management work, but I was still thinking, positioning, and pricing myself like a VA.
After more than 15 years of leading operations, someone finally gave the work a name: Online Business Management.
I researched the profession, invested roughly US$7,000 in intensive international training through OBM School, and began correcting the gap between the responsibility I carried and the way I positioned it. I am completing the OBM School Accreditation now.
At the same time, I raised my rate with a US client from US$18 to US$28 an hour.
The client accepted without negotiating.
That moment did not erase years of underpricing. It showed me how much fear had been making decisions on my behalf.
I am still doing the work of strengthening my own standards. I teach from active practice, not from a perfect summit.
Today I lead operations for established international businesses through TAP Virtual Solutions: systems, project leadership, team coordination, reporting, launches, priorities, and the difficult conversations that keep a business moving.
I have built long-term client relationships because my model is based on depth. My shortest client relationship has lasted two years. My longest has lasted more than eight.
For a US healthcare staffing business, I helped build hiring and compliance functions around a founder who was carrying too much alone. During the period I led operations, the team expanded, the business grew, and the founder gained the operational support needed to step out of daily bottlenecks.
For a US live-events business, I led the end-to-end launch of an industry directory product: planning, team coordination, systems, timelines, communication, and sustained follow-through across eight months.
These results belong to those specific client situations and reflect the work of a whole team. They are shared as examples of operations work, not as a prediction of what any student will achieve.
An Academy that teaches operations should be run like one. Here's who keeps this business moving.
Technology and Systems
Builds and maintains the platforms behind the Academy: the site, the funnels, and the systems that get you your access, your reminders, and your materials on time.
Executive Assistant
Keeps the operation running behind Annikka: scheduling, coordination, and the follow-through that means nothing quietly falls through the cracks.
Community Manager
Looks after the Philippine OBM Academy community: welcoming new members, keeping the standard of the room, and making sure your questions get answered.
Marketing
Our marketing partners, responsible for getting the Academy in front of the experienced Filipino professionals who have been looking for something like it.
Filipino professionals have spent decades keeping global businesses moving.
We are known for being hardworking, loyal, resourceful, and easy to work with. Those strengths matter. But when they are not supported by boundaries and confidence, they can also keep us overextended and underpositioned.
The Academy exists to help experienced Filipino professionals:
This is not about becoming louder. It is about becoming clearer, stronger, and more accountable.
"For years, I believed being Filipino meant I had to be the cheaper option. I knew how to lead. I just did not believe I had permission to position myself that way.
The Academy exists so the next experienced Filipino professional does not spend another decade waiting for that permission."